Written by Admin on 2025-05-06

How to Download Facebook Pixel for WordPress

If you own a WordPress website and want to track your Facebook ads' effectiveness accurately, installing Facebook Pixel is a must. Facebook Pixel is a free tool that allows you to monitor the actions that happen on your website after a user clicks on your ad. In this article, we will guide you on how to download Facebook Pixel for WordPress.

Step 1: Create a Facebook Pixel

If you don't have a Facebook Pixel yet, you have to create one. Follow these steps to make your Facebook Pixel:

1. Go to your Facebook Ads Manager
2. Click on the three bars on the top left and select "Pixels" under the "Measure & Report" section.
3. Click on the green "Create a Pixel" button.
4. Name your pixel and tick the box to agree to the terms.
5. Click on "Create Pixel."

Step 2: Download a Facebook Pixel Plugin

You can download a Facebook Pixel plugin from the WordPress Plugin Directory. Here are some popular options:

1. PixelYourSite
2. Pixel Cat - Facebook Pixel Manager
3. Facebook for WooCommerce

For this guide, we will use the "PixelYourSite" plugin.

Step 3: Install the Plugin

Follow these steps to install your Facebook Pixel plugin:

1. Log in to your WordPress dashboard.
2. Go to "Plugins" and click on "Add New."
3. Search for your plugin on the search bar.
4. Click on "Install Now."
5. Click on "Activate Plugin."

Step 4: Setting up Your Facebook Pixel Plugin

Once you've installed the plugin, you have to configure it:

1. Go to your WordPress dashboard
2. Click on the "PixelYourSite" plugin that you just installed.
3. Scroll down, you will see a "Connect with Facebook" button, click it.
4. Follow the prompts to connect your Facebook account and select your Facebook Pixel.
5. You will be prompted again to "Connect Your Facebook Business" account (This is optional).
6. Set up the events (standard or custom) you want to track.

Step 5: Publish Your Facebook Pixel

After setting up your Facebook Pixel plugin, you have to publish it. Here's how:

1. Go to your WordPress dashboard.
2. Click on "Settings" and select "PixelYourSite" from the drop-down.
3. Click on the "Pixel" tab.
4. Click on the toggle button to enable the Facebook Pixel.
5. Save your settings.

Congratulations, you have successfully downloaded Facebook Pixel for your WordPress website. Verify that your Pixel is working correctly by checking your Pixel events on the Facebook Ads Manager. You can now monitor and analyze how your Facebook ads are performing and make informed decisions based on the data.